Authors trademark so that consumers know that certain products were provided by a certain person. For example,
I’ve test-driven every newsletter manager I could and here’s how it went for me on the ones worth mentioning. There’s one on the list where I’m almost a hundred percent certain I summoned something non-email related.
But I just recently took a class that finally made sense to me. Not the whole class. It was a lot of money to get one thing out of. But the big takeaway for me was that I didn’t need to sell myself. I needed to build relationships.
You did hear that right. I sketched out the plan and I got it buttoned down to four days of uploads and recording. Not kidding. It’s a few hours a month. Literally, no freakin’ joke.
Now that we know how to use the information of an ideal reader profile, it’s time to develop your ideal reader. You can use someone in your real life, but if you don’t have one, that’s okay too. You can use yourself. That’s totally appropriate. Or you can sculpt a person out of thin air.
First of all, let’s look at how writing to Veronica will change for me.
I also discovered that knowing my real ideal reader affects my writing.
The challenge this week is going to be contacting your readers.
Everyone wants to know where the next big marketing “trick” is going to come from. What should we focus on next?
The authors who have used it successfully state that if they shifted the focus of their Pinterest investment away from selling books to just getting people excited about their world or their characters or fun projects they can do that are character/world centric, that they grew an organic reach. When they focused their boards in this way, they did see a small uptick in sales.