Your brand is like a short-cut for the most important aspect of marketing your books: creating the emotional connection between your reader and your books before they even begin reading your book.
If you’ve read any of my articles, you know that I talk a lot about metrics, and there are many viable reasons for that. Only with metrics can you assess your successes and failures and how to correct your path if you’re veering into failure.
Marketing is about finding the people who would be interested in what you’re selling. Branding is about creating a product said people would be interested in and offering to them in a manner they’ll trade money for.
Authors trademark so that consumers know that certain products were provided by a certain person. For example,
I’ve test-driven every newsletter manager I could and here’s how it went for me on the ones worth mentioning. There’s one on the list where I’m almost a hundred percent certain I summoned something non-email related.
But I just recently took a class that finally made sense to me. Not the whole class. It was a lot of money to get one thing out of. But the big takeaway for me was that I didn’t need to sell myself. I needed to build relationships.
You did hear that right. I sketched out the plan and I got it buttoned down to four days of uploads and recording. Not kidding. It’s a few hours a month. Literally, no freakin’ joke.
Now that we know how to use the information of an ideal reader profile, it’s time to develop your ideal reader. You can use someone in your real life, but if you don’t have one, that’s okay too. You can use yourself. That’s totally appropriate. Or you can sculpt a person out of thin air.
First of all, let’s look at how writing to Veronica will change for me.
I also discovered that knowing my real ideal reader affects my writing.