When you’re discovering your brand, it’s important to focus on the strengths you bring to your readers. Which adjectives fit…
Marketing
What are book marketing techniques are working and which ones are not?
Your job is to take that brilliant idea in your head and figure out a possible successful marketing tactic that will get your book and series off the ground and launched successfully.
Sci-fi readers and historical romance readers both have higher expectations on the books they devour. So, I’m going to start the tropes and trends for this genre with the strengths and qualities authors of this genre need.
Sci-fi has always been a strong market. These readers are loyal and enjoy what sci-fi has to bring. But they don’t want short cuts and they don’t want shallower-detailed stories. So, if you’re looking to dip your toes in sci-fi, let’s look at what elements are needed to put you on the best seller’s list.
First and foremost, a landing page has one intent: give the customer only the information on one product and only one call to action. One book per page with links to buy only that one book.
Romance has had some pretty incredible trends and tropes in 2020. It’s time now to see what’s trending as we start the new year.
Your brand is like a short-cut for the most important aspect of marketing your books: creating the emotional connection between your reader and your books before they even begin reading your book.
If you’ve read any of my articles, you know that I talk a lot about metrics, and there are many viable reasons for that. Only with metrics can you assess your successes and failures and how to correct your path if you’re veering into failure.
Marketing is about finding the people who would be interested in what you’re selling. Branding is about creating a product said people would be interested in and offering to them in a manner they’ll trade money for.
I’ve test-driven every newsletter manager I could and here’s how it went for me on the ones worth mentioning. There’s one on the list where I’m almost a hundred percent certain I summoned something non-email related.