You can use this for creating your brand and you can use this for developing your characters. 

This is a very handy list of core values that anyone can use.

Abundance

Acceptance

Accountability

Achievement

Advancement

Adventure

Advocacy

Ambition 

Appreciation 

Attractiveness 

Autonomy 

Balance 

Being the Best 

Benevolence 

Boldness 

Brilliance 

Calmness 

Caring 

Challenge 

Charity 

Cheerfulness 

Cleverness 

Community 

Commitment 

Compassion 

Cooperation 

Collaboration 

Consistency 

Contribution 

Creativity 

Credibility 

Curiosity

Daring 

Decisiveness 

Dedication 

Dependability 

Diversity 

Empathy 

Encouragement 

Enthusiasm 

Ethics 

Excellence 

Expressiveness 

Fairness 

Family 

Friendships 

Flexibility 

Freedom 

Fun 

Generosity 

Grace 

Growth 

Flexibility 

Happiness 

Health 

Honesty 

Humility 

Humor 

Inclusiveness 

Independence 

Individuality 

Innovation 

Inspiration 

Intelligence

Intuition 

Joy 

Kindness 

Knowledge 

Leadership 

Learning 

Love 

Loyalty 

Making a Difference 

Mindfulness 

Motivation 

Optimism 

Open-Mindedness 

Originality 

Passion 

Peace 

Perfection 

Performance 

Personal Development 

Playfulness 

Popularity 

Power

Proactive 

Professionalism 

Preparedness 

Proactivity 

Professionalism 

Punctuality 

Quality 

Recognition 

Relationships 

Reliability 

 

 

 

Resilience 

Resourcefulness 

Responsibility 

Responsiveness 

Risk Taking 

Safety 

Security 

Service 

Spirituality 

Self-Control 

Selflessness 

Simplicity 

Stability 

Success 

Teamwork 

Thankfulness 

Thoughtfulness 

Traditionalism 

Trustworthiness 

Understanding 

Uniqueness 

Usefulness 

Versatility 

Vision 

Warmth 

Wealth 

Well-Being 

Wisdom

Zeal

To find out what to do next with your branding journey, learn more about our branding services. 

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