What we love about this concept!
It rings true with so much of what’s going on today! I’m raising teens and, boy, I can’t get them to unplug for a few seconds! This is highly relevant to younger audiences and to the older generations who look at the world around us as we “connect” by distancing ourselves from real world people.
There are many ways you can take this concept and make it your own. You can focus on different elements of the story, you can add your own particular brand to it, and do just about anything to it. Who do you want to serve? What type of story do they want?