Business Growth Strategy for Indie Authors

Strategic Manuscript Evaluation & Author Business Coaching for Serious Indie Authors

If you’ve published multiple books but feel stuck, burned out, or misaligned in your author career, you don’t need more writing advice.

You need structural clarity.

I help mid-career indie authors rebuild their story architecture, market positioning, and publishing systems so their work translates into sustainable traction without having to work harder.

This is for serious indie authors.

You’ve:

  • Published 2+ books

  • Invested in editing, covers, or ads

  • Treated writing as a real business

  • Reached a point where effort isn’t translating into growth

If you’re brand new to publishing, this isn’t the right starting point.

Why talented indie authors stall.

Most authors don’t suck!

They stall because:

  • Their manuscript structure doesn’t align with genre expectations

  • Their brand positioning is unclear

  • Their backlist strategy lacks cohesion

  • Their marketing doesn’t match their creative rhythm

  • Their publishing systems aren’t sustainable

Without structural alignment, more effort doesn’t create momentum.

It creates burnout.

Strategic Architecture for Your Author Business

I work at the structural level.

That includes:

  • Story architecture diagnosis

  • Market positioning analysis

  • Series viability review

  • Production rhythm design

  • Publishing and launch alignment

  • Sustainable author business systems

This is not line editing.
This is not motivational coaching.
This is structural clarity before you invest further time or money.

Services Overview

Strategic Manuscript Evaluation

$1,750

A deep structural and market-level review for indie authors preparing to publish.

Includes:

  • 5–10 page editorial letter

  • Structural + positioning diagnosis

  • Review of your brand vs market vs manuscript vs reader profile

  • Prioritized revision roadmap

  • 60-minute strategy debrief

Story Stamina Intensive

$3,000

A 12-week strategic reset for mid-career indie authors ready to rebuild their publishing systems for sustainable growth.

Includes:

  • Diagnose your breakdown layer

  • Audit your author business structure

  • Rebuild your production and release rhythm

  • Align your story architecture with market positioning

  • Design a 6–12 month execution plan

  • Create sustainability systems to prevent burnout

This is not accountability coaching.
This is structural architecture for serious indie authors.

“Frankie’s wholistic approach to coaching has been a godsend for my struggling writing career. Her knowledge, experience and enthusiasm are second to none, and she truly cares about her authors. Whether you’re a beginner writer overwhelmed by All The Things, or an experienced writer who needs some ‘back to basics’, reinvigoration of stale processes, or a bit of a motivation-and-confidence kick in the butt, Frankie helps tap into your psyche and align those things hindering your ability to create. She provides honest and timely feedback, helps strengthen your weaknesses, and is super easy to communicate with. Frankie is an excellent coach and I highly recommend her services.”

— Shae

Our blog

Introverts VS Extroverts

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Intuitives VS Sensors

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Thinkers VS Feelers

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Judgers VS Perceivers

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A few years ago, I stepped away from publishing and worked as a growth strategist in another industry, helping contracting businesses scale — one by over 600% in a year and the other by over 400% in a year.

What that reinforced is simple:

Growth doesn’t come from hustle.
It comes from structure you can repeat.

Indie authors are no different.

Get started with Real Indie Author, today.

You don’t need to push harder.

You need structural alignment between your story, your market, and your production capacity.

If you’re ready to treat your writing like a serious business, apply for a strategy call.